by Matt Frary | Jun 9, 2026 | Chief Of Chaos, Adventures in Growth, Affiliate Management, Brand, Brand Building, Digital Marketing, Growth as a Service
“It is not enough to be busy. The question is, what are we busy about?” Henry David Thoreau It is June 9th. I want you to do something uncomfortable before you read another word. Pull up the plan you wrote in January. The real one. The goals, the...
by Matt Frary | May 25, 2026 | Chief Of Chaos, Adventures in Growth, Affiliate Management, Brand, Brand Building, Digital Marketing, Growth as a Service, Partnerships
“Everybody can be great because everybody can serve.” Martin Luther King Jr. It is Memorial Day. The work pauses for a day. I am going to use the pause for the question most founders dodge. Who are you actually in service to? Not on the about page. Not in...
by Matt Frary | May 20, 2026 | Chief Of Chaos, Adventures in Growth, Affiliate Management, Brand, Brand Building, Conversations Around AI, Digital Marketing, Growth as a Service
“A team is not a group of people who work together. A team is a group of people who trust each other.” Simon Sinek This week I sat with my leadership team and we gave Alfie a voice. Not a brand voice. Not a tone of voice guide. A real one. The kind of...
by Matt Frary | May 1, 2026 | Chief Of Chaos, Affiliate Management, Brand, Brand Building, Digital Marketing, Growth as a Service
“You do not rise to the level of your goals. You fall to the level of your systems.” – James Clear “Welcome to affiliate marketing! It’s a relationship business.” That’s the line every new affiliate manager hears in their...
by Matt Frary | Apr 30, 2026 | Chief Of Chaos, Adventures in Growth, Affiliate Management, Brand, Brand Building, Digital Marketing, Growth as a Service, Partnerships
The Impakuten question I keep getting this week is the wrong one. Every brand-side leader in my DMs is asking some version of “where should we migrate to, and how fast?” That is the question every certified agency in the field is rushing to answer for them. It is the...
by Matt Frary | Apr 21, 2026 | Conversations Around AI, Adventures in Growth, Affiliate Management, Brand, Brand Building, Chief Of Chaos, Digital Marketing, Growth as a Service
April 2026 • XPFlow Team Most AI events sell the future. This one showed what’s already working. Last week, part of the XPFlow team landed in Boulder, Colorado for the IterateOn AI Symposium and walked away with something rare: Clarity. Two days. 200+ enterprise...
