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Case Study: How (Not) to Run an Affiliate Program – The Spectacular Disaster of “Brand X”

Case Study: How (Not) to Run an Affiliate Program – The Spectacular Disaster of “Brand X”

by Matt Frary | Mar 5, 2025 | Affiliate Management, Adventures in Growth, Digital Marketing

Background: Brand X (a name that may or may not resemble real-life disasters) approached our agency with a grand vision: they wanted to scale their business solely through affiliate marketing. No paid search, no paid social, no SEO, no email marketing, no PR—just...
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