XP Flow Signs a Definitive Agreement to Acquire Chief of Chaos

XP Flow Signs a Definitive Agreement to Acquire Chief of Chaos

FOR IMMEDIATE RELEASE April 7, 2026 Combined company will leverage Alfie.io and deep affiliate expertise to revolutionize how brands recruit and manage affiliate partners at scale XP Flow, the technology company behind Alfie.io, today announced the completion of its...
XPFlow Appoints Affiliate Marketing Thought Leader Dustin Howes as VP of Business Development

XPFlow Appoints Affiliate Marketing Thought Leader Dustin Howes as VP of Business Development

FOR IMMEDIATE RELEASE April 6, 2026 New hire accelerates go-to-market for Alfie.io and expands services-led growth through Chief of Chaos DALLAS, TX — April 6, 2026 — XPFlow, the company behind Alfie.io, today announced that Dustin Howes has joined the company as...
Issue #44 — The New Role on Your Org Chart: The Affiliate Agent

Issue #44 — The New Role on Your Org Chart: The Affiliate Agent

“The best use of technology is not to replace humans, but to elevate them.” — Satya Nadella There’s a new role quietly emerging inside high-performing marketing teams. It’s not a hire. It’s not a replacement. It’s an addition. An Affiliate Agent. And the teams that...
Issue #43 — The Hidden Cost of “Lucky” Affiliate Management ☘️

Issue #43 — The Hidden Cost of “Lucky” Affiliate Management ☘️

“Luck is what happens when preparation meets opportunity.” — Seneca It’s St. Patrick’s Day. And in affiliate marketing, there are a lot of brands hoping for a little luck. Hoping the program “just works.” Hoping affiliates “just show up.” Hoping revenue “just grows.”...