by Matt Frary | Aug 4, 2025 | Adventures in Growth, Affiliate Management, Brand, Brand Building, Chief Of Chaos, Growth as a Service
“Insanity is doing the same thing over and over again and expecting different results.” — Not Einstein (but still true) I’m in New York this week for Affiliate Summit East—surrounded by smart people, big ideas, and one recurring truth: Affiliate programs are either...
by Matt Frary | Jul 30, 2025 | Chief Of Chaos, Adventures in Growth, Affiliate Management, Brand, Brand Building, Growth as a Service
“The best time to plant a tree was 20 years ago. The second best time is now.” — Chinese Proverb We’ve diagnosed the dead. We’ve shown how to revive them. Now it’s time to rebuild. Because bringing your affiliate program back from the dead isn’t enough. You want it...
by Matt Frary | Jul 30, 2025 | Chief Of Chaos, Adventures in Growth, Affiliate Management, Brand, Brand Building, Growth as a Service
“Success is not final, failure is not fatal: it is the courage to continue that counts.” — Winston Churchill We’ve been talking about Zombie Affiliate Programs—those undead channels left to rot by churn-and-burn agencies or overstretched internal teams. But what if...
by Matt Frary | Jul 30, 2025 | Chief Of Chaos, Adventures in Growth, Affiliate Management, Brand, Brand Building, Growth as a Service
You ever watch that show Zombie House Flipping? They walk into a home that’s been rotting for years—holes in the walls, mold on the ceilings, a possum in the bathtub—and somehow… they bring it back to life. Gorgeous, clean, revenue-generating. That’s exactly what we...
by Matt Frary | Jul 30, 2025 | Chief Of Chaos, Adventures in Growth, Affiliate Management, Brand, Brand Building, Growth as a Service
Let’s kill a myth that’s draining your budget: “We just need to spend more to scale.” No. You need to optimize what you already have—especially in your affiliate program. Most brands are sitting on untracked value, misaligned incentives, and outdated assumptions....
by Matt Frary | Jul 30, 2025 | Chief Of Chaos, Adventures in Growth, Affiliate Management, Brand, Brand Building, Growth as a Service
Let’s start with the lie: “Affiliate only works on last-click.” Nope. That’s just the way most people set it up. And then complain when influencers, content partners, and upper-funnel affiliates “don’t convert.” Here’s the real problem: Your attribution model is...
