by Herman Blease | Sep 17, 2025 | Chief Of Chaos, Adventures in Growth, Affiliate Management, Brand, Brand Building, Growth as a Service, Partnerships
Chief of Chaos Named to Affilifest’s “40 People to Follow on LinkedIn In a world filled with noise, standing out on LinkedIn is no small feat. That’s why it’s thrilling to see Chief of Chaos and CEO Matt Frary recognized among Affilifest’s 40 People...
by Matt Frary | Sep 16, 2025 | Chief Of Chaos, Adventures in Growth, Affiliate Management, Brand, Brand Building, Growth as a Service
“People do not buy goods and services. They buy relations, stories, and magic.” — Seth Godin For years, brands kept affiliate and creator marketing in two separate boxes. One was seen as performance. The other as awareness. One ran on links and commissions. The other...
by Matt Frary | Sep 11, 2025 | Chief Of Chaos, Adventures in Growth, Affiliate Management, Brand, Brand Building, Growth as a Service, Partnerships
“When the winds of change blow, some build walls and others build windmills.” — Chinese Proverb I just wrapped time in Shanghai for Impact.com’s IPX China event and then onto Beijing to explore, and here’s the headline: China is shifting from a “Made in China”...
by Matt Frary | Sep 1, 2025 | Chief Of Chaos, Adventures in Growth, Affiliate Management, Brand, Brand Building, Growth as a Service
“Luck is what happens when preparation meets opportunity.” — Seneca Here’s the truth: Affiliate isn’t steady all year. 30–40% of your program’s revenue comes in Q4. That means the next 90 days will decide how you finish 2025. And if you’re just now thinking about...
by Matt Frary | Aug 25, 2025 | Chief Of Chaos, Adventures in Growth, Brand, Brand Building, Growth as a Service
“By failing to prepare, you are preparing to fail.” — Benjamin Franklin We’ve talked about zombie programs. We’ve talked about diversity in affiliates. Now it’s time to get tactical—because Q4 is around the corner. And if you don’t have your agency or team already...
by Matt Frary | Aug 19, 2025 | Chief Of Chaos, Adventures in Growth, Brand, Brand Building, Growth as a Service
“Diversity is not about how we differ. Diversity is about embracing one another’s uniqueness.” — Ola Joseph Too many brands walk into affiliate with blinders on. They say things like: “We only want influencers.” “We only work with content sites.” “We don’t want...
