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How Social Tale is Revolutionizing TikTok Shop

How Social Tale is Revolutionizing TikTok Shop

by Matt Frary | Apr 24, 2025 | Affiliate Management

How Social Tale is Revolutionizing TikTok Shop: Insights from Ashley Wright TikTok Shop has become a transformative force in the world of e-commerce, redefining how brands engage and convert audiences. At the forefront of this movement is Social Tale, a full-service...
Why the Affiliate Agency Model is Dying…..It’s all about Growth.

Why the Affiliate Agency Model is Dying…..It’s all about Growth.

by Matt Frary | Mar 12, 2025 | Affiliate Management, Digital Marketing

Hear me out. I did NOT say Affiliate is dying. I said that “Affiliate Agencies” are dying in their current form. The model has been around 25+ years, nearly quarter of a century. We have to evolve. Here are the principles of the statement…. 1....
Case Study: How (Not) to Run an Affiliate Program – The Spectacular Disaster of “Brand X”

Case Study: How (Not) to Run an Affiliate Program – The Spectacular Disaster of “Brand X”

by Matt Frary | Mar 5, 2025 | Affiliate Management, Adventures in Growth, Digital Marketing

Background: Brand X (a name that may or may not resemble real-life disasters) approached our agency with a grand vision: they wanted to scale their business solely through affiliate marketing. No paid search, no paid social, no SEO, no email marketing, no PR—just...
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