by Matt Frary | Jul 15, 2025 | Adventures in Growth, Affiliate Management, Brand, Brand Building, Growth as a Service
Last week, we talked about Zombie Affiliate Programs—those undead channels limping along with no strategy, no partner engagement, and no growth. This week, we go deeper: Where do these zombies come from? And why don’t brands realize they’re raising the dead—until it’s...
by Matt Frary | May 27, 2025 | Digital Marketing, Adventures in Growth, Affiliate Management, New Client Announcements
Chief of Chaos, the premier growth marketing and affiliate management firm globally, is pleased to announce that Skin Laundry has chosen Chief of Chaos as their exclusive affiliate marketing agency—partnering to help the brand glow even brighter through...
by Matt Frary | May 9, 2025 | Affiliate Management
“Set It and Forget It” Affiliate Programs Don’t Work — Here’s What to Do Instead Let’s be honest: affiliate programs can seem like the ultimate hands-off marketing channel. Just plug in some tracking links, onboard a few partners, and let the commissions roll in,...
by Matt Frary | Apr 24, 2025 | Affiliate Management
How Social Tale is Revolutionizing TikTok Shop: Insights from Ashley Wright TikTok Shop has become a transformative force in the world of e-commerce, redefining how brands engage and convert audiences. At the forefront of this movement is Social Tale, a full-service...
by Matt Frary | Mar 12, 2025 | Affiliate Management, Digital Marketing
Hear me out. I did NOT say Affiliate is dying. I said that “Affiliate Agencies” are dying in their current form. The model has been around 25+ years, nearly quarter of a century. We have to evolve. Here are the principles of the statement…. 1....
by Matt Frary | Mar 5, 2025 | Affiliate Management, Adventures in Growth, Digital Marketing
Background: Brand X (a name that may or may not resemble real-life disasters) approached our agency with a grand vision: they wanted to scale their business solely through affiliate marketing. No paid search, no paid social, no SEO, no email marketing, no PR—just...
