by Kirsten Kreiling | Apr 9, 2026 | Chief Of Chaos, Adventures in Growth, Affiliate Management, Brand, Brand Building, Digital Marketing, Growth as a Service, Partnerships
FOR IMMEDIATE RELEASE April 6, 2026 New hire accelerates go-to-market for Alfie.io and expands services-led growth through Chief of Chaos DALLAS, TX — April 6, 2026 — XPFlow, the company behind Alfie.io, today announced that Dustin Howes has joined the company as...
by Matt Frary | Apr 7, 2026 | Chief Of Chaos, Adventures in Growth, Affiliate Management, Brand, Brand Building, Conversations Around AI, Digital Marketing, Growth as a Service
Chaos to Grow Turning strategic chaos into scalable growth “We shape our tools, and thereafter our tools shape us.” — Marshall McLuhan Your affiliate program is only as strong as the infrastructure underneath it. Best strategy in the world. Best partners....
by Matt Frary | Mar 25, 2026 | Chief Of Chaos, Adventures in Growth, Affiliate Management, Brand, Brand Building, Digital Marketing, Growth as a Service
“The best use of technology is not to replace humans, but to elevate them.” — Satya Nadella There’s a new role quietly emerging inside high-performing marketing teams. It’s not a hire. It’s not a replacement. It’s an addition. An Affiliate Agent. And the teams that...
by Matt Frary | Mar 25, 2026 | Chief Of Chaos, Adventures in Growth, Affiliate Management, Brand, Brand Building, Digital Marketing, Growth as a Service
“Luck is what happens when preparation meets opportunity.” — Seneca It’s St. Patrick’s Day. And in affiliate marketing, there are a lot of brands hoping for a little luck. Hoping the program “just works.” Hoping affiliates “just show up.” Hoping revenue “just grows.”...
by Matt Frary | Mar 16, 2026 | Chief Of Chaos
“You don’t rise to the level of your goals. You fall to the level of your systems.” — James Clear If you’re reading this and feeling tired, you’re not alone. Q4 is brutal for affiliate and growth managers. Constant requests. Last-minute changes. Partners pinging...
by Matt Frary | Mar 13, 2026 | Chief Of Chaos, Adventures in Growth, Affiliate Management, Brand, Brand Building, Digital Marketing, Growth as a Service
“Under pressure, you don’t rise to the occasion, you fall to the level of your training.” — Archilochus The last few months have reminded me of something important. When pressure increases, weak systems show up fast. That’s true in life. It’s also very true in...
