by Matt Frary | Apr 21, 2026 | Chief Of Chaos, Adventures in Growth, Affiliate Management, Digital Marketing, Growth as a Service, Partnerships
“Talent wins games, but teamwork and intelligence win championships.” – Michael Jordan There’s a debate happening in affiliate right now that’s missing the point entirely. One camp says automate everything. Scale with AI. Kill the...
by Matt Frary | Apr 14, 2026 | Chief Of Chaos, Adventures in Growth, Affiliate Management, Brand, Brand Building, Digital Marketing, Growth as a Service
“We do not rise to the level of our goals. We fall to the level of our systems.” — James Clear Last week we talked about your tech stack. The week before, we talked about AI agents. But here’s the truth most people miss: Tools don’t create growth. People with...
by Matt Frary | Apr 9, 2026 | Adventures in Growth, Affiliate Management, Brand, Brand Building, Chief Of Chaos, Digital Marketing, Growth as a Service, Partnerships
FOR IMMEDIATE RELEASE April 7, 2026 Combined company will leverage Alfie.io and deep affiliate expertise to revolutionize how brands recruit and manage affiliate partners at scale XP Flow, the technology company behind Alfie.io, today announced the completion of its...
by Matt Frary | Apr 9, 2026 | Chief Of Chaos, Adventures in Growth, Affiliate Management, Brand, Brand Building, Digital Marketing, Growth as a Service, Partnerships
FOR IMMEDIATE RELEASE April 6, 2026 New hire accelerates go-to-market for Alfie.io and expands services-led growth through Chief of Chaos DALLAS, TX — April 6, 2026 — XPFlow, the company behind Alfie.io, today announced that Dustin Howes has joined the company as...
by Matt Frary | Apr 7, 2026 | Chief Of Chaos, Adventures in Growth, Affiliate Management, Brand, Brand Building, Conversations Around AI, Digital Marketing, Growth as a Service
Chaos to Grow Turning strategic chaos into scalable growth “We shape our tools, and thereafter our tools shape us.” — Marshall McLuhan Your affiliate program is only as strong as the infrastructure underneath it. Best strategy in the world. Best partners....
by Matt Frary | Mar 25, 2026 | Chief Of Chaos, Adventures in Growth, Affiliate Management, Brand, Brand Building, Digital Marketing, Growth as a Service
“The best use of technology is not to replace humans, but to elevate them.” — Satya Nadella There’s a new role quietly emerging inside high-performing marketing teams. It’s not a hire. It’s not a replacement. It’s an addition. An Affiliate Agent. And the teams that...
