by Matt Frary | May 12, 2026 | Chief Of Chaos, Adventures in Growth, Affiliate Management, PRESS-RELEASE
The next phase isn’t about managing clients. It’s about building systems that turn partnerships into compounding growth. Dallas, TX, May 12, 2026. XPFlow today announced the appointment of Patti Jones as Vice President of Customer Success. The move follows...
by Matt Frary | May 12, 2026 | Chief Of Chaos, Adventures in Growth, Affiliate Management, Brand, Brand Building, Conversations Around AI, Digital Marketing
“Revenue is vanity. Profit is sanity. Cash is reality.” Alan Miltz I spent this week in Dallas with my Alfie engineering team. They are smart. Smarter than me, mostly, especially on the stuff I cannot read out of a stack trace. They kept asking me very...
by Matt Frary | May 4, 2026 | Chief Of Chaos, Adventures in Growth, Affiliate Management, Brand, Brand Building, Digital Marketing, Partnerships
“Don’t be afraid to give up the good to go for the great.” John D. Rockefeller You’re going to hear me say Impakuten a lot. It’s the word I’ve been using for the strategic alliance between Rakuten and impact.com announced on April...
by Matt Frary | May 1, 2026 | Chief Of Chaos, Affiliate Management, Brand, Brand Building, Digital Marketing, Growth as a Service
“You do not rise to the level of your goals. You fall to the level of your systems.” – James Clear “Welcome to affiliate marketing! It’s a relationship business.” That’s the line every new affiliate manager hears in their...
by Matt Frary | Apr 30, 2026 | Chief Of Chaos, Adventures in Growth, Affiliate Management, Brand, Brand Building, Digital Marketing, Growth as a Service, Partnerships
The Impakuten question I keep getting this week is the wrong one. Every brand-side leader in my DMs is asking some version of “where should we migrate to, and how fast?” That is the question every certified agency in the field is rushing to answer for them. It is the...
by Matt Frary | Apr 21, 2026 | Conversations Around AI, Adventures in Growth, Affiliate Management, Brand, Brand Building, Chief Of Chaos, Digital Marketing, Growth as a Service
April 2026 • XPFlow Team Most AI events sell the future. This one showed what’s already working. Last week, part of the XPFlow team landed in Boulder, Colorado for the IterateOn AI Symposium and walked away with something rare: Clarity. Two days. 200+ enterprise...
